Grupo Xcaret Shines at the IAAPA: Latin America, Caribbean 2023 Conference
The event fostered new connections among industry players in the entertainment sector in the region
Grupo Xcaret once again demonstrated its leadership in sustainable tourism recreation during the IAAPA: Latin America, Caribbean Conference, standing out for its multiple contributions to the event, from keynote speeches to educational tours of some of the most iconic sites in the Riviera Maya.
Over the course of four days, participants attended various conferences, lectures, educational experiences, and tours of some of the trendiest recreational destinations in the region, with three Grupo Xcaret parks taking the spotlight: Xavage, Xplor, and Xenses.
It is worth noting that in 2021, the International Association of Amusement Parks and Attractions (IAAPA) recognized the iconic stage production “Xcaret México Espectacular” as the Best Theatrical Production, and previously, Xcaret Park as a Must-See Waterpark.
Two days of outstanding participation from Xcaret family
Shortly after noon on Monday, Elizabeth Lugo, Executive Operations Director of Grupo Xcaret, participated in the conference “Passion and Talent: Current Qualities of Leadership,” accompanied by a group of successful women entrepreneurs who described the necessary qualities for effective leadership in the entertainment industry today.
Later that same day, Mariana Ruiz, Corporate Director of Human Talent at Grupo Xcaret, along with Alessandra Gavito, Senior Manager of Global Sustainability at KidZania, and Amanda Ribeiro, Executive Director of Incluir Treinamentos, offered new perspectives on inclusion, diversity, equity, and accessibility in the workplace.
On Tuesday, Miguel Quintana Pali, President and CEO of Grupo Xcaret, participated in the panel of entrepreneurs “Inspiring Leadership: Turning Dreams into Experiences to Build a Successful Career,” where each speaker shared their experiences in transforming the industry.
Finally, Iliana Rodríguez, Director of Sustainability and Institutional Relations at Grupo Xcaret, shared the details of the Xostenibilidad Model outlined by the brand in the conference “Creating a Sustainable Future for the Industry.” This model aims to maintain a balance between people, the planet, and prosperity, helping improve the quality of life for local communities and making the planet happier.
EDUTours in the Riviera Maya: exploring the region’s new icons
In addition to the talks and conferences, the IAAPA Conference also offered the opportunity to go behind the scenes of some of the most unique tourist attractions in Cancun and the Riviera Maya, gaining firsthand knowledge of their operations, processes, best practices, sustainability focus, and a deeper understanding of the industry.
Grupo Xcaret invited participants to tour the facilities of the renowned parks Xavage, Xplor, and Xenses on the last two days of the conference.
On Wednesday afternoon, attendees had the chance to learn more about the procedures, safety operations, and the unique environment of Xavage, which also hosted a business connections reception.
On Thursday, the participants were divided into two groups to make the most of the experience at Xplor and Xenses. At Xplor, they could appreciate how to integrate the environment, in this case, its incredible caves, to create unique activities. At Xenses, they learned how to create immersive adventures for visitors.
Other attractions that participated in the educational tours included Nickelodeon Hotel & Resort Riviera Maya, Jungala Aqua Experience by Vidanta, Ventura Park, Hotel Grand Crystal, and Luchatitlán.
The IAAPA: Latin America, Caribbean Conference is a must-attend event for all professionals in the entertainment and tourist attractions industry seeking to stand out in this region. It represents an opportunity to expand their professional network through effective and high-value business connections, seizing the opportunity to learn, connect and build new relationships in a unique environment.